Alphabeesfounder diaries

Become a Swiss knife
in AI-First Venture Building.

Two serial founders building and documenting AI ventures in public.

join the ride

Two founders.
Many AI agents.

This Founder Diary follows how two serial founders build AI-first ventures with a tiny human team and a growing system of AI agents, automations and internal tools.

Marcel

Marcel

AI-Driven Design &
Marketing Workflows

Hi, I'm Marcel, co-founder of Alphabees. In this Founder Diary I document how I build AI-driven design, marketing and sales workflows. I experiment with different tool combinations to create automation systems that save time and allow us to run multiple brands under one roof.

Lasse

Lasse

AI-First Software,
Operations & Finance

Hi, I'm Lasse, co-founder of Alphabees. In this Founder Diary I document how I build AI-first systems for software development, server operations, finance and taxes. I experiment with architectures, automations and internal systems that help us run our ventures with as little manual work as possible.

We make mistakes
so you don't have to.

Most startup stories show the wins. We document the real process of building AI-first ventures. The tools, systems and mistakes behind it. So other founders can learn faster.

Latest Diaries

Architecture

Building AI-driven landing page systems with Figma, Claude and website builders

How we reduced our landing page deployment time from weeks to hours using a rigid component system and AI generation.

Operations

Automating internal workflows across multiple brands

The exact Zapier and Make architectures we use to route customer data, support tickets, and sales alerts without human touch.

Infrastructure

Server and operations lessons from building AI-first ventures

Why we abandoned complex cloud setups for simple VPS hosting, and how we handle scaling when AI features go viral.

Mistakes

Mistakes in early AI tool stack decisions

We spent $2,000 on the wrong vector database setup. Here is why we switched, and what you should use instead.

Follow the journey.

We publish regular Founder Diary entries documenting what we build, test and learn along the way. No hype. Just real venture building.