Founder Diaries
No hidden costs.
It's free!
We build software. No courses. No paywalls. This diary is how we share what we learn along the way.
What we're actually doing here — and why we're building in public
Two founders. Multiple AI ventures. One shared diary. This is what the Founder Diaries are about — the real tools, real mistakes and real systems behind building AI-first companies.
How we run two ventures simultaneously without burning out
Async-first, Notion as our second brain, and one weekly sync that replaces all daily standups. Here's the exact system we use.
We tested 11 AI coding tools so you don't have to
From Cursor to Devin — what actually saved us time, what was pure hype, and what we're still using 3 months later.
We launched too early. Here's what it cost us.
We shipped AlphaLearn before the onboarding was ready. Churn in week one taught us more than 3 months of planning ever did.
Cold outreach is dead. Here's what replaced it for us.
We stopped sending cold emails and started building in public. The first diary post brought us 40 signups in 48 hours.
Bootstrapped vs. funded: why we chose to stay independent
We turned down two conversations with VCs. Here's the math behind that decision and what runway actually looks like when you build lean.
Our entire backend stack for under €50/month
Cloudflare, Supabase, Railway — the exact setup that powers all of our products and why we haven't needed anything more expensive.
Building a design system without a designer on the team
One token file, one color palette, one font pair. How we keep all our products visually consistent with zero dedicated design resources.
First 10 paying customers: what worked, what didn't
No sales team. No CRM. Just founder-led sales and a lot of awkward LinkedIn DMs. Here's the honest breakdown of how we closed our first deals.